Not only are pet owners preparing homemade food for their pets with the same ingredients that they eat themselves but many pet food manufacturers are preparing gourmet food for dogs and cats.
According to a segment of Good Morning America by Joanna Prisco, many pet foods for sale in pet stores today, advertise "human grade" ingredients. Some of the "grain free" dog food varieties, such as Blue Wilderness, Innova Nature's Table, Nature's Recipe manufacture the dog food with chicken, duck, bison, salmon, venison or turkey in combination with berries, sweet potatoes, peas and other natural ingredients.
Kari Liu, senior scientist in formulation and diet design of Innova Nature's Table stated that, “Each ingredient found in Nature’s Table recipes serves a specific purpose, like high-quality animal proteins for lean muscle mass, omega fatty acids for a shiny coat, healthy carbohydrates like lentils and peas for sustained energy, and nourishing antioxidants like vitamin E to help promote a healthy immune system.”
ABC News: New Pet Food Options Take a Page from Human Food Trends